Storytelling Style for PowerPoint
Wednesday, May 3rd, 2006 | Justin Bugajski
From the LA Times about Cliff Atkinson, who runs a one-man, Los Angeles-based company called Sociable Media. His site and his work are worth checking out. While the business world might in fact be better off if PowerPoint was eliminated completely from desktops, that seems unlikely to happen.
A better approach is to learn the tools necessary to effectively communicate with this software, not forgetting that the presentation slideshow is meant to enhance your presentation not be your presentation. So why not use some of the same techniques that Hollywood has employed for years in producing movies, namely the 3-act storytelling structure? Something to consider the next time you are preparing yet another rambling list of bullet points and hoping that your audience will stay awake. Get them engaged by using a well thought out flow.
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